I can’t believe it! S.W.A.L.K. Fashion is one year old this week!
Eighteen months ago I had a tiny seed of an idea, and now my little business is celebrating its first birthday!
It’s been a rollercoaster of a ride – more ups, downs, thrills and spills than I ever could have imagined.
And, of course, there have been a lot of lessons learned!
However, I have met SO many amazing and inspirational women over the past 12 months, and I know that my life is never going to be the same again!
So, why did I launch S.W.A.L.K.?
Michelle Obama summed it up perfectly when she said, “If I can have any impact, I want women to feel good about themselves and have fun with fashion”,
This is my exact philosophy.
After having my two beautiful Greekinese (Greek & Chinese!) boys, Jacob and Leo, I no longer had time to go out clothes shopping, let alone try on clothes while I was there!
After I had my second baby, my body shape changed and I began to buy a new wardrobe from online stores.
However, when the clothes arrived, they looked nothing like they did on the models on the website, and the quality was poor.
Even worse, the whole process just made me feel bad about myself – this is not something any new mum needs!
The websites were not portraying a realistic view of how women look, and this isn't helped by all of the pinning and Photoshopping that goes on...
That was when I got the idea for S.W.A.L.K. Fashion – to provide quality brands that aren't widely available on the high street, and are shown on real women. A fashion business based on reality.
Not only do I personally hand selected every single item from only the best European and international boutique brands, but all of the photos of the clothes on the S.W.A.L.K. website are modelled by real women – and there is absolutely NO pinning and NO Photoshop-ing. What you see is what you get.
I believe that every woman is different, and that I want to embrace real women as we actually are – not how the world tells us we should be.
It’s really important to me to create shopping experiences which are fun and result in your wardrobe being filled with clothes that you love and which flatter your body shape.
Because let’s face it – when you know you look good, you feel good!!
Before your order is sent out to you, everything is carefully checked, beautifully wrapped and then Sealed With A Loving Kiss (S.W.A.L.K.), because I want you to have an amazing shopping experience.
It’s as simple as that!
The amazing reviews and testimonials I get from you, my fantastic customers (you can read some of the HERE, are all I need to know to that I’m doing a good job. However, S.W.A.L.K. has also won five – yes, five! – awards in only 12 months.
These include a #WOW award from Jacqueline Gold MBE (CEO of Ann Summers!!) and Theo Paphitis’ #SmallBusinessSunday award.
It’s been such an honour for me to be recognised by these influential entrepreneurs – especially as they’ve both had so much success in the retail industry!
So, what do the next 12 months hold for me and my little business?
No one really knows what is around the corner, however, I do know that I’m ready to face whatever the year brings.
And as for exciting S.W.A.L.K. developments? Well, you’ll be the first to know!
Thank you so much for supporting S.W.A.L.K. during the last year.
All my love,
P.S. There’s still time to take the S.W.A.L.K. survey and be entered into the prize draw to win a £20 S.W.A.L.K. Fashion gift voucher.
Take the survey now: