Hi I’m Ting and welcome to S.W.A.L.K. Fashion! I’m so excited to introduce you to my new business, selling women’s clothes I have personally picked from some amazing designers from the UK and Europe.
I’ve started this blog so you can get to know me, the designers who will be featured in the collection, the trends and styles to look for when investing in your wardrobe and also so I can get your feedback and suggestions as the business grows.
So let’s start with a bit about me… I am a very proud mummy of two gorgeous boys, Jacob and Leo, who are 21 months and 4 months respectively.
Before becoming a mother, I spent 15 years working as a buyer in the retail industry. Shopping is definitely a passion of mine and I’ve loved combining this with my career and working with so many exciting and inspiring brands.
Like a lot of women, I faced the quandary of how to juggle work and family life, although that decision has been even harder as Jacob has cerebral palsy. On top of looking after ‘two under two’, we have a schedule of various therapy sessions to help his development which made the prospect of returning to work full time in the corporate world simply impossible.
I’ve always been very driven and worked so hard to climb up the ladder in my career, but in order to support my family and find a balance that works for us I decided to go it alone and run a business I have dreamed of from home.
For a while now, I’ve been struggling with the transition of my wardrobe from my youth to where I am now as a mummy. Gone are the days when I would head to Topshop and I used to love going to Zara, but I’d run the risk of everyone wearing the same clothes as me. I love Whistles, but unless I’m earning a fortune, I could not possibly afford to shop there all the time.
I personally do not feel there is enough choice for affordable fashion. There are lots of sites selling cheap fashion, but these lack quality and with two messy little boys, I need clothes that look good, are comfortable and stylish, wash well and won’t fall apart. Plus, I’m tired of the constant disappointment of clothes that look great on a 5’10” size 8 model online, but horrendous on real women like me. I can’t even begin to count the amount of times I’ve bought something on certain multi-brand clothing sites and when it’s arrived realised why it was so cheap. No more trips to the post office sending back clothes for me… and hopefully you!
And so, the idea of S.W.A.L.K. Fashion was born.
I have always been one of those people that goes on holiday and loads their suitcase up with clothes that you cannot buy here in the UK. That is what I want to provide. Brands that are not hugely available that are both affordable and fashionable without being too fashion forward you’ll get stared at walking down the street.
It’s scary to back yourself, but I feel it’s time and I hope you’ll join me on this exciting journey!
x S.W.A.L.K. x