#SmallBusinessSaturday – The S.W.A.L.K. Fashion Story – SWALK Fashion
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#SmallBusinessSaturday – The S.W.A.L.K. Fashion Story

This coming Saturday is #SmallBusinessSaturday, so I thought I’d share with you my story, and why it means so much to me that you’re supporting my little business, S.W.A.L.K. Fashion.

S.W.A.L.K. is nearly one year old now – and it’s been a rollercoaster of a year!

Anyone who runs their own business will tell you that it comes with challenges and a pretty steep learning curve – but there are also many amazing, exciting and exhilarating positives, too!

I'm so grateful that I’m able to do something that I'm passionate about, around my family. It's tough, but I know how lucky I am that I can stop and play with the kids or give them a cuddle whenever they (or I) need it!

Let me introduce myself…

My name is Ting, and I founded S.W.A.L.K. Fashion in early 2017.

I’m a mum to two beautiful Greekinese (Greek & Chinese!) boys, Jacob and Leo.

I have over 15 years’ experience in retail buying, but Jacob was born with Cerebral Palsy, so going back to the corporate world was no longer an option due to the extra special care he needs to keep him healthy and happy.

Family is my number one priority and having my little boys made me re-evaluate my life. In doing so, I found a desire to create a business that was a bit different.

Shopping is definitely a passion of mine, and before I had my babies, I got the opportunity to combine this with my career and work with lots exciting and inspiring brands.

I’ve always been one of those people that goes on holiday with a spare suitcase to stock up on clothes that you cannot buy here in the UK.

I personally do not feel that the British high street provides enough choice for affordable fashion. There are lots of places selling cheap fashion, but these lack quality, and with two messy little boys, I need clothes that look good, are comfortable and stylish, wash well and won’t fall apart.

I was also struggling with the transition of my wardrobe from my youth to where I am now as a mum. Gone are the days when I would head to Topshop, and I while I love Zara, I didn’t like the fact that I was always running the risk of bumping into someone wearing the same clothes as me. I’m also a fan of Whistles, however, I cannot possibly afford to shop there all the time!

I realised that there was a gap in the market for an online boutique that sells affordable, unique and fashion-forward (but not too fashion-forward!) brands.

And so, the idea of S.W.A.L.K. Fashion was born!

Not just any online boutique…

So, what exactly is S.W.A.L.K.?

It’s a cliché, but it really is true that my customers – you – are at the heart of everything I do.

I know that you don’t want to dress the same as everyone else, but also that you don’t want to pay more than high street prices. Not to mention the fact that even though you love clothes and fashion, you just haven’t got a lot of time to spend shopping for something a little different.

I know buying outfits online can be tricky – when you excitedly rip open the package, it’s often quite disappointing to find that what you’ve ordered doesn’t fit properly and/or doesn’t look anything like it did on the website. And if you haven’t got time to go shopping, then you definitely don’t have time to be queuing at the Post Office to return parcels of clothes!

This is where my business is different. S.W.A.L.K. Fashion is all about embracing the real woman; no pinning of clothes; no Photoshop - I believe in showing you reality. What you see is what you get.

To guarantee that you’re delighted with both the choice and quality of my products, I've hand-selected every single item from only the best European and international boutique brands.

It’s really important to me to create shopping experiences which are fun and result in your wardrobe being filled with clothes that you love and which flatter your body shape.

Because let’s face it – when you know you look good, you feel good!!

All the little extras…

Just because you’re shopping online doesn’t mean that you should miss out on all the little extras you get when you go in person to an actual little boutique. I still want you to have an amazing shopping experience.

Who doesn’t love getting that gorgeous paper bag tied with a bow? Well, the S.W.A.L.K. alternative is that each order is checked, beautifully wrapped and then Sealed With A Loving Kiss (S.W.A.L.K.)!

And don’t worry about missing out on the one-on-one attention and advice - it’s really important to me that you get all the support you need as a S.W.A.L.K. customer. I don’t want you to buy items that you don’t love or don’t wear (and who hasn’t got wardrobe space being taken up by tops and skirts that you just don’t wear because they make you feel fat / frumpy / uncomfortable??).

And if you’re not happy with anything you order from S.W.A.L.K. you can return it to me – completely free of charge!

If you need guidance on what to wear, how to wear it or simply need some reassurance on your outfit – why not ask my team of international independent stylists?

S.W.A.L.K. Fashion’s very own style gurus regularly post free professional styling advice and tips in my Facebook Group to make sure that you feel and look your most gorgeous and confident self!

If you have any fashion problems or questions, you can post a message (or send a PM, if you prefer) and the stylists will help you out!

I want to make sure that you have the knowledge to get confident in what you’re wearing and to feel good in your clothes. Maybe try things you never dreamed of trying before and get out of your comfort zone.

This business has pushed my own style boundaries, and I’ve fallen in love with things that I absolutely would never have worn before. I was stuck in a rut but I’m finding my new style - and I love it!

All of the gurus are professional independent personal stylists with their own businesses – you can read more about each of them HERE!

To get access to the S.W.A.L.K. Personal Styling team, join the Facebook group: 


SWALK Personal Styling

But that’s not all!! To help you find outfits which make you look and feel your very best, I’ve also created your very own body shape guide – no measuring tape required!!

Sign up to my weekly newsletter to receive your free guide here:


Body Shape Guide

S.W.A.L.K. Fashion is all about you.  It’s the place to be if you’re looking for something a little bit different to the high street, delivered with a personal touch and a friendly community to help you get the advice, tips and guidance to rediscover yourself and get confident being the amazingly unique person you are.

Thank you for continuing to support my little business – it means the world to me!

All my love,

Ting xxx

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