Sealed With A Loving Kiss - The S.W.A.L.K. Story
Let me introduce myself…
My name is Ting and I founded S.W.A.L.K. Fashion.
I’m a mum to two beautiful Greekinese (Greek & Chinese!) boys, Jacob and Leo. I have over 15 years’ experience in retail buying, but Jacob was born with Cerebral Palsy, so going back to the corporate world was no longer an option due to the extra special care he needs to keep him healthy and happy.
Family is my number one priority, and having my little boys made me re-evaluate my life and in doing so I found a desire to create a business that was a bit different.
Why an online boutique?
Since becoming a mum, I don't have time to go out clothes shopping, let alone try on clothes while I’m there! After I had my second baby, my body shape changed so I began to buy a new wardrobe from online stores.
When the clothes arrived, they looked nothing like they did on the models on the website, and the quality was poor. The whole process just made me feel bad about myself – which wasn’t fair. The websites were not portraying a realistic view of how women look, and this isn't helped by all of the pinning and Photoshopping that goes on...
That was when I got the idea for S.W.A.L.K. Fashion – to provide quality brands that aren't widely available on the high street, and are shown on real women.
My commitment is to create a fashion business based on reality.
Real women - with no pinning or Photoshopping. What you see is what you get.
To guarantee that you’re delighted with both the choice and quality of S.W.A.L.K.’s products, I've hand selected every single item from only the best European and international boutique brands.
Each order is checked, beautifully wrapped and then Sealed With A Loving Kiss (S.W.A.L.K.), because I want you to have an amazing shopping experience.
Thank you for supporting my little business!